First Bank of the United States - 4267 Words

The First Bank of the United States The Bank of the United States was designed to make money and build an economy. It was designed by men like Alexander Hamilton and Robert Morris, but did not benefit the common citizen as much as wealthy investors. Why did a fledgling government need to borrow millions from overseas in order to invest in a â€Å"national† bank, to turn around and then borrow the same money back and pay interest on it? The banking system developed by Alexander Hamilton and Robert Morris was prime pickings for speculators, and laid the groundwork for a history of unscrupulous activity regarding our nation’s money supply that continues to this day. The signatures on the Constitution were barely dry before corruption and†¦show more content†¦Men thus enriched by the dexterity of a leader, would follow of course the chief who was leading them to fortune, and become the zealous instruments of all his enterprises.† Jefferson commented on these events long after his passions over them had cooled. Indeed, by 1818 the first Bank of the United States had come and gone. He felt that the actions of the speculators for the sole purpose of personal greed were reprehensible, and that the architect of the situation (Hamilton) was very much responsible for the fleecing of the public. At this time the government was funding its debt through private banks such as the Bank of North America and the Bank of New York. Not satisfied with the structure of American banking, Hamilton reported to Congress the need to establish a National Bank in December of 1790. The Senate created a committee to study Hamilton’s proposal. On the committee were men who shared Hamilton’s ideas in fiscal matters, and that of a strong federal government. One of the members, General Schuyler, was Hamilton’s father in law. It was of no surprise that a bill arose out of the committee supporting Hamilton’s plan to incorporate a Bank of the United States. Objection to the bill was strenuous. Opponents argued that the incorporation of a national bank might have deleterious effects on the economy, and wondered whether orShow MoreRelatedThe Bank Of United States910 Words   |  4 PagesThe Bank of United States has a profound history indeed. The bank was established in 1791 to act as a storae place for federal funds as well as the government’s monetary agent. This bank was initially proposed by Alexander Hamilton and was granted a twenty-year charter by Congress. This would not go over very well with the Jeffersonians due to the fact they believed the bank represented dominance of mercantile over agrarian interest and unconstitutional use of federal power. (footnote) The firstRead MoreHistory Of Central Banks Of America1546 Words   |  7 PagesAbel Shiferaw Econ 201 Prof Emma Cummings 05/01/2015 History of Central banks in America Even though central banks can improve a nation’s economy and are beneficial to governments, the central banks of America had a very controversial history. Even before the establishment of the Federal Reserve, banks were used by the public just as we use them today. Bank notes were in use during this time and they were backed up by the guarantee that they can be traded for either gold or silver on demand. TheRead More The Bank of the United States Essay1621 Words   |  7 PagesThe Bank of the United States The Bank of the United States is a symbol of the long held American fear of centralization and government control. The bank was an attempt to bring some stability and control and was successful at doing this. However, both times the bank was chartered, forces within the economy ultimately destroyed it. The fear of centralization and control was ultimately detrimental to the U.S. economy. During the Revolutionary War there was much needRead MoreThe Revolutionary War1664 Words   |  7 PagesIn 1781 the first attempt in central banking was undertaken by an act of the Congress of the Confederation, thereby creating the Bank of North America. This bank was given exclusivity in the domain of issuing of national bills and credit. The idea was that this bank run by Robert Morris would act as the monetary agent of the US government which was needed to help deal with the funding of the Revolutionary War. Prior to the ratification of the Articles of Confederation Perpetual Union in 1781Read MoreThe Functions of the Securities Firms and Investment Banks in Saudi Arabia and the United States1535 Words   |  7 Pagesthe financial market worldwide, in this project paper the issue of the functions of the securities firms and investment banks in Saudi Arabia and the functions of the securities firms and investment banks in United States of America will be discussed in detail. Definition of investment bank: Investment bank can be referred to as an organization or institution founded and united for the purposes that specifically involves fiscal matters. They also act as an assistant in a subordinate or supportiveRead MoreThe Issue Of A State Charter1042 Words   |  5 Pagesand lasting from 1865, banks in the United States could issue their own currency with no regulations placed on them by the federal government. When a state charter was issued, it detailed the activities that the bank could conduct as well as what it was not able to conduct. Some of these activities include the interest rates they could charge for various types of loans, the reserve ratio, and the necessary capital ratio (States in Charge). Once a bank was chartered by the state it could issue its ownRead MoreAndrew Jackson Essay1451 Words   |  6 Pages Andrew Jackson strongly opposed the Second National Bank of the United States. The Panic of 1819 was a key motivator for the destruction of the Second Natio nal Bank for Andrew Jackson and many Americans (Shepard Software â€Å"Andrew Jackson†); it left many Americans unemployed and hundreds of businesses bankrupt especially farming businesses. A lot of the blame of the Panic of 1819 was put onto the Second Bank of the United States (Remini, American Empire, 164), and Jackson strongly believedRead MoreChina Case Study851 Words   |  4 PagesInvestment Bank to increase their reach across the Asian region (Creamer, 2017). Currently, there are around 60 countries that are supporting this bank (Creamer, 2017). Despite lobbying by the United States of America against the Asian Infrastructure Investment Bank, there are several United States allies, including Britain, that are supporting the bank; the United States chose to lobby against the Asian Infrastructure Investment Bank because of the fear that the bank could rival the World Bank, thusRead MoreBank Regulation Of The Modern Day Economy1201 Words   |  5 PagesBank regulation plays a vital part in the economy today and can be attributed for a lot of its success. It has even been taken to the extent of individuals claiming bank regulation to be the backbone of our modern day economy. To fully understand this topic it is first important to define what bank regulations are. Bank regulations are a kind of government regulation that makes banks liable to certain requirements, restrictions and guidelines. Bank regulation includes determining specific regulationsRead MoreHamilton’s Vision Intended for the New Government of United States of America1269 Words   |  6 Pagesthe United States of America Constitution was ratified by two-thirds of the states. The Constitution created a new government in the United States of America that was constructed around the idea of separation of power by the three branches of government with a system of checks and balances. These branches include the executive branch, the bicameral legislative branch and judicial bran ch. In order to ensure that no branch were to overpower the other two branches, the forefathers of the United States

Communism A Social Economic System - 1801 Words

Communism: A Social Economic System in which all property and resources are collectively owned by a society not by individual citizens. It is a system of Government in which state controls the economy or the elected party is responsible for the progress of people and economy, and all goods are equally shared and distributed among all the people by the state or the elected Party who holds Power. The Theory of Communism is to create Government under which all the natives are equal. Government takes what workers or labor produced and distribute equally to every person so that no one could become rich and live beyond poverty. Communism concept was introduced just to get rid from those rich people who hold all the resources and the property, and system will distribute everything to the people equally under the supervision of state or nominated Party of society. History of Communism: The early Socialists (Fabians) – Utopian In the early days of capitalism, there were many different groups who were in favor of socialism. There was a very tough time for labors and worker, child labor was widespread and sometimes workers had to work 14 hours a day. Karl Marx classified most of these groups as being utopian Socialists. In other words the people have ignored that capitalist society was based on class divisions. The only way to overcome this deadly hardworking was to throw the system of capitalism. The utopian socialists such as the Fabians believed in creating equal distributionShow MoreRelatedCommunism : The Economic And Social System1410 Words   |  6 PagesCommunism refers to the economic and social system in which all properties and resources are owned by a higher power and not by individual citizens. Its purpose and main goal is to shape a society in which private property and social class do not exist and the government will own practically everything, so the society is equally distributed. This is e xactly what happened in Cuba more than 50 years ago. This was a country, which was actually a very fairly affluent nation, before the communism seizedRead MoreCommunism vs Capitalism992 Words   |  4 PagesIs Communism a better economic system than capitalism? By Michael Kujawski Since the beginning of the 20th century many countries have favored the economic system of communism over capitalism many political partys around the world that are communist based have the term â€Å"workers party†incuded in their name because communism is a system for the working class and capitalism is a competitive system for the upper class society to benefit. Read MoreDarwin’s Theory of Natural Selection and Social Darwinism Essay811 Words   |  4 Pagesmoral, economic, political, and other cultural aspects of society. Dennett briefly touched on some of the political and social ramifications of Darwins theories in the final chapter of Darwins Dangerous Idea. Other philosophers and thinkers have also adapted Darwins evolutionary ideas, in order to apply them in a societal or cultural context. One great example of this adaptation of the biological concept of evolution, is the appearance of Social Darwinism during the 19th century. Social DarwinismRead MoreCommunism, Capitalism, and Socialism Essay652 Words   |  3 PagesThree different types of economic systems used by governments are Communism, Capitalism, and Socialism. Each type of system is unique in different ways. Each has distinct aspects that make it what it is. In communism, the government runs everything and there are no social classes. The government in capitalism doesn’t interfere with any businesses and lets the citizens own and operate them. Socialism is basically a mixture of the two economic systems. The government runs certain businesses,Read MoreCommunism And The Soviet Union Essay1672 Words   |  7 Pages(USSR) and the western bloc dominated by United States and European countries. Now the Soviet Union supported socialist economic ideology and was prepared to ensure that the socialist countries remained socialist-by all means. On the other hand, United States and allies were for capitalism and were determined to spread it as far as possible. They detest socialism and communism because it was against building of business empires by individuals. Building of commercial empires on exploitation of resourcesRead MoreCapitalism Vs. Communism And Communism1266 Words   |  6 PagesCreative Writing 1 5 May 2015 Capitalism vs Communism Throughout history, people have tested many different political systems have a better society. The most common political systems that people have tested are monarchy, oligarchy, theocracy, aristocracy and democracy. I will talk about capitalism and communism in this research paper. Both those systems are created to change the economic situation. There have been a huge debate about Capitalism vs Communism. Throughout this research paper, I am goingRead MoreCommunism And Its Impact On The World1583 Words   |  7 PagesCommunism is a system of social organisation which formerly consumed almost a third of countries in the entire world, having originated in Russia. The first official communist state was founded during the Russian revolutions in 1917, due to the inaugural communist political party ‘Bolsheviks’ gaining primal power. Afterwards, the influence of communism spread to other countries with the likes of Bulgaria, Czechoslovakia and East Germany to name a few. These countries that were governed on communistRead MorePublic Services Funded By Taxpayer Money908 Words   |  4 PagesThrough my online class, I got the chance to learn about socialism, communism and capitalism. They are all different from each other even though there are some similar stuff between them there is a little thing that distinguishes each one from each other. In this paper, I will go through each term and how each and everyone is different from each other. First of all Socialism is a system of society in which the means of production are owned and controlled by the state. It mostly relies on governmentalRead MoreLiberal and Radical Approaches in Zambia1744 Words   |  7 PagesThe main argument of this essay is to compare and contrast the liberal and radical approaches to social change. Accompanied by practical examples, I will state and re-enforce the theoretical approach that plausibly explains the prevailing circumstances in Zambia. This essay will begin by defining briefly what the liberal and radical approaches are; also it will explain what is understood by the term social change. It is also necessary to point out that I have taken a stand on agreeing that the liberalRead MoreLiberalism, Communism, And Social Democracy736 Words   |  3 PagesThe three political ideologies I will discuss in this paper are Liberalism, Communism, and Social Democracy. These ideologies emerged in the 19th century and are views on society and the w ay in which it is governed. Liberalism, Communism, and Social Democracy are social, political, and economic doctrines. They share many differences, big and small, but these differences contribute to their overall objective of the betterment of society. How they choose to implement and lead towards that goal is what

What Role Do Mobile Phones Play in Society Free Essays

1. What role do mobile phones play in society? Discuss the influence of technology on everyday life: relationships, social movements and education. Mobile phones have a major impact on modern society as they are increasingly useful social tools. We will write a custom essay sample on What Role Do Mobile Phones Play in Society? or any similar topic only for you Order Now In 2004, ‘there were almost two billion mobile subscribers world-wide’ Arminen 2007. The majority of worldwide businesses use this technology to communicate. Mobiles have changed the way people organise activities, meetings and social occasions, and generally the way people go about living everyday life. Mobile phones increase contact with peers, so a person can always know what’s going on with those close to them. They help people communicate more efficiently, anywhere on the planet. Mobile phones have developed multi-features they are more than just a phone and can be used for sending text messages, taking photos, surfing the internet, playing music, using a calculator, setting an alarm, playing games, sending email, checking the time, calendar, maps, GPS, banking, radio, business’s such as voice memos, and are capable of an amazing amount of functions and some have many more functions than a computer, have the added bonus of high portability. On the down side however mobile phones can break down personal barriers where a person can find it hard to have any personal time, or participate fully in their present environment without interruptions as the majority of people never turn off their phone, so there is always constant communication. Modern day society has formed a very strong reliance on mobile phones where most individuals cannot leave home without their mobiles and have developed a need to be constantly contacted. Overall mobiles have a very large influence on relationships. Mobile phones play a huge role specifically in adolescences relationships. Mobile phone technology allows us to communicate with social groups in new ways, and to reaffirm those relationships, regardless of distance. SMS connects individuals in a non intrusive way so time and physical location are no longer important boundaries to communication (Horstmanshof Power, 2005) instead the shortness of the message is more important indicator of uptake giving rise to creative code. Horstmanshof and Power’s research looked at how the new communication was being taken up by what groups, and the rules, communication and social interaction of those groups. The results showed that SMS was mostly used to tighten close relationships. Mobile phones provide an easier way to communicate, and helps some shy adolescences become more social. Furthermore text message or SMS, help adolescences ‘check each other out’ (Cupples Thompson 2010) without embarrassment of getting rejected by a potential partner. Mobile phones assist in taking away any awkwardness on the next appointment or date by getting to know a stranger or potential partner (Cupples Thompson), by facilitating the asking of questions a person wouldn’t normally ask face to face. Despite their many positives mobile phones can have a negative side. All the availability leaves people with little personal uninterrupted. As Horstmanshof and Power describe ‘it’s like you are inviting the whole world into your space’ at any time the mobile is on. The easily accessible, relatively cheap and individualised nature of mobile phones has increased their popularity to the point where they have changed the way people interact at work as well as at home (Geser 2010). Mobile phones are increasingly breaking down the boundaries between work and home. Mobiles have changed the way individuals make decisions from individual to more consultative, the way people report emergencies, the social messages of status or connectedness we send to others who witness our calls, the way people participate in the present with increasing interruptions, the way people keep social obligations and the way people can change appointments at short notice, the way we can access greater amounts of information, and importantly, the change from a specific, location based communication system (landline) to an individual recipient. Geser suggests mobiles allow an individual to carry the cocoon of another place to where we are at present which may be a different place emotionally as well as physically to our current location and we need to skillfully maneuver between the two. This is particularly important in the work home boundaries. We need to make new decisions about when we are interrupted and how to deal with the present social or work situations (Geser) which may result in more self control as well as more social control like requesting people turn off their phones before meetings. Geser also supports that with their great ease mobiles also raise some concerns about people but especially children being less independent, and about mobile phone use contributing to fracturing social cohesion through subgroups potentially challenging the norm and the lesser social influence of more formal networks to increasingly informal networks. Technology has evolved where a person can access almost anything on their mobile phone including the internet, so that information is very easily accessible. Mobiles can help students do calculations through the use of a calculator or using specific programs on a computer such as the SPSS program Swinburne University uses for statistics. Encyclopedias are readily accessed online mostly for free which helps a person access the information they need at any time regardless of library opening hours or physical location. Almost all information is available at a click of a button. There is also computer assistant learning programs (Cradler et. l 2002) such as ‘cogmed working memory training’ (a memory training used for individuals with short term memory difficulties) that can be accessed through the mobile. Individuals are also not limited to working on a farm if they live in regional parts of the world as there is university and high schools based online and accessible through mobiles. However there are consequences of having to much easily accessible information. People become too dependent on often superficial information and don’t research as thoroughly. Skills, such as spelling are often diminished as Microsoft Word corrects spelling mistakes and even helps with grammar. Less effort is required in modern day society where it can be argued people are fed information. It has also become easy to plagiarize (Snooks and Co, 2002) and copy other peoples work and pass it off as your own but also easily to be found out. References Arminen, I, 2007, ‘Review Essay, Mobile Communication Society? ’, Mobile Communication Society? , v. 53, no. 1 University of Tampere viewed 19 March 2010 http://asj. sagepub. com Cogmed, 1999 Karolinska Institute, viewed 6 April 2010, http://www. cogmed. com/ Cupples, J ; Thompson, L, 2010, ‘Heterotextuality and Digital Foreplay’, Feminist Media Studies, v. 10, no. 1, pp. 1-17, Ebscohost viewed 19 March 2010 http://www. informaworld. com/smpp/content~db=all~content=a919196107 Geser, H, 2004, ‘Towards a Sociological Theory of the Mobile Phone’, ‘Sociology in Switzerland: Sociology of the Mobile Phone’, Google Scholar viewed 16 March 2010 http://socio. ch/mobile/t_geser1. pdf Horstmanshof, L, ; Power, MR, 2005, ‘Mobile phones, SMS, and relationships’, Humanities ; Social Sciences papers, v. 32, no. 1, pp. 33-52, Bond University viewed 16 March 2010 http://epublications. bond. edu. au/hss_pubs/75/ Snooks and Co 2002, Style manual for authors, editors and printers, 6th edn, John Wiley ; Sons, Milton, Qld. Published 2010 How to cite What Role Do Mobile Phones Play in Society?, Papers

Marketing Analysis of the Eco Store

Question: Describe the Report for Marketing Analysis of the Eco Store. Answer: Introduction Marketing is a way of communication companies product in the market. It is associated with the buying and selling process of a product in the market. Significantly, it includes few major activities such as advertising, selling and distribution of products. The set of the marketing activities is also known as the name of the marketing mix. An effective marketing strategy focuses on the market positioning of the company and its competitors with their marketing strategies in order to achieve the competitive advantage and market share (Helm and Gritsch, 2014). The concept of the marketing or marketing mix can be understood better through this report. It includes marketing analysis of Eco Store. Marketing background of the company The company Eco Store was started by Malcolm Rands with his wife Melanie in the year 1993 in New Zealand. Its the New Zealand Company which is manufacturing its products in Auckland with the motive of the safe environment and healthier people. It used organic and sustainable gardening practices. As a result, Eco Store was formed as it decided to work for the healthier products, without the unnecessary chemicals present in them (Rands, 2016). Its main focus was on health and loyalty towards the customers. Eco Store also made conscious decision in order to become a marketing-led business, for building up the marketing team from one to six people in New Zealand. Its main products are Organic Food, Organic Vegetables, Organic Gardening Supplies, Natural Cosmetics, Handmade jewelry and Art Craft. Eco Store brand is defined as human nature, which acknowledges and celebrates the interdependency of the environment. The market position of Eco Store is that it expanded over range of 100 products throughout New Zealand. Its products are available in over 900 markets of Australia such as Korea, Singapore, Hong Kong and New York. Its competitors are such as Omo, Surf, planet ark, earth choice, and Fab. Hence, Eco Store was the first company used to make recycled plastics (Bolotaeva, and Cata, 2010). In Eco Store, sustainability practices are applied for the products manufacture, which includes selection of supplier and packaging, and other aspects of the business such as staff management practices and involvement of the community. For them, sustainability is not about the products effectiveness on the environment but, it ensures about the health of the people. The company uses certain sustainable practices, which are beneficial for the environment as supplying the products that are safe for the childrens as well as for the environment. Further, recycling the products is helpful in reducing pollution from the environment, skin care product; exclude using nasty chemicals, which are healthier and safety for the environment, sustainable sourced plant, minimization of packaging biggest business practices so as to reduce the waste in order to protect the environment. Sustainability is the core for Eco Stores business (Brooks, and Simkin, 2012). The products of Eco Store are made from plant and mineral based ingredients, which are proved to be better for the environment and for humans health. It promotes purpose, belonging and wellbeing of customers and staffs. The product portfolio of Eco Store consists a range of 100 products, which are manufactured in New Zealand with the highest environmental and sustainability standards. It includes laundry, household, kitchen, gardening, personal care, and a baby care products. Its aim is to provide healthier products, which is nourishing for the customers, their family and the environment. Its manufacturing facility has achieved Environ-Mark NZ diamond certification and awarded for the sustainable business of New Zealand in the year 2009. Further, they provide services online or through the retailer and the suppliers of Eco Store can be the manufacturer, retailer, and whole seller (Daymon, and Holloway, 2010). The company should know about their customers desires and should fulfill its desires and targeting the customers. Its unique focus is on following the loyal customer. Marketing Mix The marketing plan of the company shows the vision of the organization with including the goals and objective and strategy and plans for achieving them. Eco Store uses the green marketing strategy to meet the sales. The green marketing strategy refers to the environment-friendly marketing strategy. It enables the company to achieve the sustainability in the business operation. In this type of strategy, the company focuses on the marketing mix to generate the maximum profit by following the sustainability principles (Fan, et. al., 2015). In this, Eco store focuses on the corporate goals, objective, strategy, target market and consumer. Eco store effectively follows the principles of the Sustainable Marketing Mix. It also knows as the 4Ps of the marketing, which is a combination of the product, price, place and promotion. The company develops the strategies on the basis of these areas that help the company to enhance the branding sales and profitability. The sustainability marketing is different from the tradition marketing. It forces the company to follow the principles of the sustainability. It also helps Eco Store to strengthen the brand image, provide creativity, and ensure honestly, truthful communications and radical transparency with stakeholders (Hwang and Thomadsen, 2015). In the context of Eco Store, its products are organic food, organic vegetables, organic gardening products, natural cosmetics items, handmade jewelry and Art Craft. The pricing strategy of Eco Store: Price is monetary value of the product that is payable by the customer against the product. Eco store provides a range of the sustainable products due to this, its marketing strategy faces challenges in the market. The green tends products are more expensive compared to the conventional counterparts because the labor cost and ingredients cost are more costly in Eco Store. It is because organic food grown with natural fertilizers is more expensive compared to those products that have not need to natural fertilizers. Along with this, its products manufacturing and transportation cost is also higher. These are the few reasons, which lead to higher pricing strategy. These factors also create a price gap between the conventional products and organic or sustainable product (Radman and Katavi?, 2013). At the same time, due to growing awareness of using the organic products, the competitors are regular coming in this industry. There is highly completion in the terms of the price, place, product and promotion activities. As concerning these aspects, Eco Store provides the product at the minimum price as the possible. It helps the company to get the competitive advantage as well as enhances the market share in the industry (Chikweche and Fletcher, 2012). It also uses the effective targeting pricing strategy to minimize the gap of green pricing. Promotion strategy of Eco Store: Promotion is a communication tool of the company that enables the company to communicate its products in the market. A company can use more than one channel for promoting its product in the market. The promotion activities develop the brand image in the customer mind. Eco Store uses the sustainable brand that helps the company to develop a positive impact on people and the environment (Pomering, et. al., 2014). Eco store focuses on the environment aspect when it is conducting promotion activities. The company works based on the CP certificate or is ISO 14000 certified. It is effective to improve the public image of the company. Eco Store also uses the Advertising, public relations, personal selling, consumer and trade promotion activities to get reach a large number of customers. Now, the company is also focusing on the modern marketing strategy. In this, the company is increasing its involvement in the social media marketing, digital marketing, and mobile marketing is all marketing modern promotion tools (Du and Sen, 2016). It enables the company to attract more and more customers. Distribution strategy of the Eco Store: Distribution channel is a way through the goods and services travel from the producer to the user or consumer. It plays a significant role for both producer and consumer in the context of meeting their different needs. It also includes different places from where a consumer can get the products of Eco Store. The company uses effective distribution strategy, which enables a consumer easily get the product in the market. Eco store uses the Store strategy in the many countries (Astuti, et. al., 2015). The Stores of the company can be found easily in the market. The consumers can also get their favorite products through the online shopping. The company also provides the facilities of the free home delivery. It enables the company to get the loyalty of the customers. The distribution strategy of the company provides a completive advantage to Eco Store because managing the both online and store distribution strategies provides the benefit of the acce ss to the large customers. Competitor analysis The competitor analysis is a technique of measuring the strengths and weakness of the potential competitor in the market. It enables the company to use the offensive and defensive strategies for identifying the opportunities and threats. There some direct competitors of the Eco Store that are OMO, Surf, Fab, Planet Ark and Earth Choice. These all the competitors give significant competition to Eco Store in terms of customer satisfaction, value of money, product quality and environmental friendliness (Irfan, et. al., 2014). In this, OMO focuses on the family orientated products and effectively involved in the green marketing. Companies name Satisfaction level Value for money Product quality Environmental friendliness Eco Store **** ***** ***** ***** OMO **** *** **** ***** Surf **** *** **** **** Fab ***** **** **** ***** Planet Art **** *** **** **** Earth Choice *** **** **** ***** Surf provides significant completion to Eco Store. It offers some home based products to the customers which are able to provide customer satisfaction. Earth Choice is good in the context of the environmental friendliness. It also works in the education and animal protection. But, the strategy of the Eco Store keeps its top in the context of environmental friendliness. Its competitors also provide the product at the affordable price with focusing on the both traditional and modern promotion strategy. These also use the store, online sales, direct selling and personal selling strategies to meet the sales goals and objective (Singh, 2012). The rapidly growing the number its follower and customer demands are positive aspect for the company. It will provide a good competitive advantage to Eco Store. Through its competitor analysis, it is found that the company is serious about the problem of the global warming. For this, the company is planning to provide a business solution in order to minimize the negative effects of climate change. Recommendations The marketing mix is the combination of 4 Ps i.e. product, price, promotion, and place. Ethical concerns can arise for these elements and Eco Store should improve the ethical concerns by identifying the needs of the customers in the context of the product as what kind of products the customers desire to purchase. Further, the product which is offered by them does not always satisfy the needs but it can generate new needs of the customers (Leonidou et al., 2013). So, the company should launch innovative products so as to fulfill the needs of the customers. The packaging of the product is also the source for ethical concerns so; it should improve the packaging part of the product. The company should provide clear information about the product. For this, it can provide useful and clear information on the packing of the products. Moreover, pre-tests of the product should be conducted so as to ensure the products to safety standards. In the context of promotion part of the marketing mix, it should improve advertising practices by giving the clear information about the product quality and quantity so that customers may not get confused and avoid misunderstanding from the advertising when they reach in the shop for purchasing the product. It will help the company to earn a maximum profit and enhance the market share (Sheth, 2011). Along with this, in the context of price strategy, the company should improve its pricing strategy by taking care of every type of customer in the society so that consumers may afford Eco Stores product (Kotler et al., 2015). Moreover, in the context of place the company should choose the area where fewer shops are available for the cosmetic products and at this kind of place the demand will be more for the product and it will help in earning maximum profit. The making of a good relationship with the customers may also helpful in improving the marketing mix. These skills will be helpful in improving the competitive skills of the company. Further, sustainability of the company should be improved by fulfilling the requirements of the customers whatever they need for them. It should also improve the knowledge of launching the innovative products in order to compete in the market. It should improve safety measures for the product, which should be relevant for using by the customers and for the environment. Sustainable use of the marketing mix products is mandatory in order to protect the people from harmful products (Singh, 2012). It should aware the customers about the harmful products in order to protect the environment. Recycling should be used in order to avoid the wastage of the products. Conclusions From the above discussion, it is concluded that marketing mix is a significant tool for Eco Store to improve its competitive position in the market. It uses effective marketing mix strategy to achieve the competitive advantage and market share. That is why Eco Store is successful in opening 900 stores in the Australian market. Along with this, the company is recommended that it should improve its pricing strategy and advertising strategy for enhancing the customer base. References Astuti, R., Silalahi, R.L.R. and Wijaya, G.D.P. 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